SELECT RECENT AWARDS & HONORS

Franco Nicosia Best Competitive Paper Award, Association for Consumer Research

Overall Winner Award, The Case Centre

Excellence in Teaching Award, Johns Hopkins University

Dean’s Award for Faculty Excellence, Johns Hopkins Carey Business School

Black & Decker Competitive Research Grant

Prix du Meilleur Cas Pédagogique en Marketing, Association Française du Marketing (Best Marketing Case Award, the French Association of Marketing)

Competitive Research Data Grant, Wharton Customer Analytics Initiative, the Wharton School

Competitive Research Grant, Institute on Asian Consumer Insight

Association for Consumer Research – Sheth Foundation Doctoral Dissertation Award

Fellow, American Marketing Association – Sheth Doctoral Consortium

INSEAD Fellowship

 

RECENT PEER-REVIEWED PUBLICATIONS

Yang, Haiyang, Ziv Carmon, and Itamar Simonson (2019), “Preference for Practical versus Theoretical Knowledge: Conceptualization and Consumer Behavior Predictions,” Review of Marketing Research.

Yang, Haiyang, Ziv Carmon, Dan Ariely, and Michael I. Norton (2019), “The Feeling of Not Knowing It All”, Journal of Consumer Psychology.

Luffarelli, Jonathan, Antonios Stamatogiannakis, and Haiyang Yang (2018), “The Visual Asymmetry Effect”, Journal of Marketing Research, DOI: 10.1177/0022243718820548.

Amar, Moty, Dan Ariely, Ziv Carmon, Haiyang Yang (2018), “How Counterfeits Infect Genuine Products”, Journal of Consumer Psychology, 28, 2, 329-343

Quentin André, Ziv Carmon, Klaus Wertenbroch, Alia Crum, Douglas Frank, William Goldstein, Joel Huber, Leaf van Boven, Bernd Weber, and Haiyang Yang (2017), “Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data”, Customer Needs and Solutions, 5, 1–2, 28–37.

Yang, Haiyang, Antonios Stamatogiannakis, and Amitava Chattopadhyay (2015), “Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation”, Journal of Consumer Research, 42, 93-108.

Antonios Stamatogiannakis & Jonathan Luffarelli, and Haiyang Yang (2015) “How to Use Visual Design to Boost Brand Equity”, eds. Batra, Rajeev, Colleen Seifert, and Diann Brei, The Psychology of Design. Routledge.

Yang, Haiyang, Amitava Chattopadhyay, Kuangjie Zhang, and Darren Dahl (2012), “Unconscious Creativity: When can Unconscious Thought Outperform Conscious Thought?”, Journal of Consumer Psychology, 22(4), 573.

Yang, Haiyang, Ziv Carmon, Barbara Kahn, Anup Malani, Janet Schwartz, Kevin Volpp, and Brian Wansink (2012), “The Hot-Cold Decision Triangle: A Framework for Healthier Choices” (2012), Marketing Letters, 23, 457–472.

Maddux, Will, Haiyang Yang, Carl Falk, Hajo Adam, Wendi Adair, Yumi Endo, Ziv Carmon, and Steve Heine (2010)“For Whom is Parting from Possessions More Painful: Cultural Differences in the Endowment Effect”, Psychological Science, 21(12), 1910–1917.

Yang, Haiyang and Ziv Carmon (2010), “Consumer Decision Making”, in Wiley International Encyclopedia of Marketing, eds. Jagdeth Sheth and Naresh Malhotra, Wiley.

 

SERVICES

Haiyang has served on the Editorial Review Board of Journal of Consumer Research, and as a reviewer for journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Experimental Psychology, Psychological Science, among others.

 

CASES & TEACHING NOTES

Yang, Haiyang and Pierre Chandon (2013), “L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai,” INSEAD Case No. 5960; Harvard Case No. INS291.

Yang, Haiyang and Pierre Chandon (2013), “L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai,” INSEAD Teaching Note No. 5960; Harvard Teaching Note No. INS291.

Yang, Haiyang, Amitava Chattopadhyay, and Kedar Apshankar (2016), “Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India,” INSEAD Case No. 6192; Harvard Case No. IN1402.

Yang, Haiyang and Amitava Chattopadhyay (2017), “Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India,” INSEAD Teaching Note No. 6192; Harvard Teaching Note No. IN1402.

Yang, Haiyang, and Amitava Chattopadhyay (2019), “Perfume Branding,” INSEAD Case No. 6458.