Haiyang Yang

is an associate professor at the Johns Hopkins University and is on the Core Faculty of the Hopkins Business of Health Initiative. He has served as a visiting professor at INSEAD. His research has appeared in leading academic journals (e.g., Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Psychological Science) as well as in managerial and public policy outlets (e.g., Harvard Business Review, MIT Sloan Management Review, JAMA Health Forum). His work has also been featured by numerous major organizations (e.g., United Nations, World Economic Forum) and global media outlets. He is a co-editor at the Journal of the Association for Consumer Research. He has received recognitions such as the Best Competitive Paper Award from Association for Consumer Research, ACR-Sheth Foundation Dissertation Award, Prix du Meilleur Cas Pédagogique en Marketing from Association Française du Marketing, Top 10 Classic Marketing Case Award and Overall Winner Award from the Case Centre. At Johns Hopkins, he has received the Discovery Award, Catalyst Award, Faculty Excellence Award, Excellence in Teaching Award, as well as Teaching Innovation Award. His pedagogical publications have been ranked bestsellers by Harvard Business Publishing and by the Case Centre, translated into several languages, and taught in graduate curricula at leading educational institutions across the world.

Recent Work

Cases & Teaching Notes


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